Great stuff. This is what Viral Marketing is all about. Generate brand-linked content, that is so hot, it gets forwarded on, friend to friend. I'm talking now of the parody of the Cadbury Gorilla/Phil Collins commercial, by Wonderbra. It apparently contravenes Mr Collins' copyright, so has been removed from You Tube.
Even better then; it has been banned! This was a recipe for success since records such as Je t'aime, High, High, High, and Judge Dread, became off-air hits. Now I'm not wishing to break the law, or condone doing so, but it is a fact of life that the tabloids have long exploited: break a rule, and the compensation/fine paid, is less than the revenue from that gained by being naughty.
What? You want to see the spoof? Well don't tell anyone, but try this ... http://www.heggle.com/item/4994365/Wonderbra_Gorilla_Parody
PS. Now what about this for an idea ...Phil Collins doing the drum intro, to the King Kong movie soundtrack, whilst eating a chocolate bar? No? Oh, THAT'S why I'm not a Creative Director.
Thursday 6 December 2007
Subscribe to:
Posts (Atom)